GO DESi is a start-up that attempts to bring back stories from all the nooks and corners of India. Each product is handmade in small batches using local ingredients and recipes which have stood the test of time. Each product is unique, as in all the different regions of India, and like India, the beauty of GO DESi lies in the diversity of flavours.
Desi Popz is a lollipop with an Indian twist. It is loved by people who have eaten tamarind and raw mango snacks and toffies and can relate to their childhood memories. The main challenge of the project was to design a cost-effective packaging that could be used across all the selling platforms and would also serve as a display for Desi Popz.
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Cardboard models were made throughout the project to judge the box's capacity, composition, graphics, and scale.
