Foraged Fika is a food and culture project that reimagines the Swedish tradition of fika by focusing on environmental and cultural sustainability. Exploring edible wild plants, it encourages people to reconnect with the nature around them—even in urban spaces—and see the “wild pantry” as part of everyday life.
The visual identity reflects the project’s playful and experimental spirit through bold colours and expressive graphics. Each wild plant is given its own character, highlighting biodiversity while telling stories through design. I designed the logo, visual identity, and graphic toolkits for the project.
