The visual identity for Vår Festival 2022 was developed through a co-design process and community participation. The playful hand-inspired characters symbolise people coming together, reflecting the collaborative spirit of the festival. Bright colors, simple shapes, and friendly forms were used to create a warm and welcoming visual language that invites people of all ages to take part. The identity aims to capture the feeling of a shared community space where creativity, togetherness, and celebration are at the centre.
